Churn rose to 4.6%
Up from 3.8% last month, $4,600 of MRR lost in September.
Demo workspace, sample data
Northwind Goods
Subscription e-commerce (DTC + SaaS add-on)
Scale “Search: brand terms”
8.3x ROAS against 3.8x blended, at a $145 CAC.
Review “Cold interest audiences”
1.8x ROAS on $3,900 of spend, at a $650 CAC.
- MRR
- $106,100
- +5.7% vs August
- ARR run rate
- $1.3M
- Active customers
- 1,061
- +5.4%
- Revenue churn
- 4.6%
- +0.8 pts
- Customer LTV
- $2,183
- ARPA $100
- LTV to CAC
- 6.5x
- 3x is healthy
Monthly recurring revenue
From Stripe subscriptions, last 12 months
What moved MRR
New and expansion revenue against churn
Revenue by plan
Share of current MRR
- Starter at $49/mo, 590 customers$28,647
- Growth at $129/mo, 390 customers$49,867
- Scale at $349/mo, 81 customers$27,586